For a city famed for its streetside cafes, tea and coffee have become part of the basic necessities of Hanoians, such a daily norm that consumers now rarely bother to question where it originates from, who grew it, and how it was made.
Wikipedia defines Traceability as “the completeness of the information about every step in a process chain”. Businesses should identify the source of all inputs such as raw materials, additives, other ingredients and packaging on the basis of one step forward and one step back at any point in the supply chain. Traceability enables us to target the product(s) involved in a food safety problem, thereby minimizing disruption to trade and reducing potential public health risks.We ensure that the products we serve are processed with the highest regard to safety and are produced according to high standards in regards to labour and the environment. This course of action led us to the Fair Trade model – advocating better trading conditions and promoting sustainability. As such Highway4 is proud to announce a new partnership with Betterday and Oriberry.
Betterday and Oriberry provide high quality products grown with integrity, fairness and transparency in the entire production chain from the farmer through to the customer. Fair trade not only promotes traceability, it advocates a social responsibility to the community and society. So next time you order tea or coffee at Highway4, know that you are not only enjoying a quality beverage but you are also contributing to social responsibility for the community.
No comments:
Post a Comment